“Everest Rocks” Documentary Airs on Palladia HD Channel
On Sunday, September 7th at 10 p.m. MTV’s newly branded HD channel, Palladia, will be airing the “Everest Rocks” documentary for the first time. The one-hour program, which is anticipated to run several times in the month of September, was produced and directed by MTV “Unplugged” veteran Alex Coletti. Cy hopes that you have an opportunity to watch the program. In advance of the upcoming trek to Machu Picchu, this show serves as a reminder of the mission of the LHSF. Please visit the Peru Rocks site and donate what you can. Here is the official press release:
Everest Rocks: Documentary of World’s Highest Concert to Premier on MTV Networks’ High-Def Channel Palladia
Alex Colletti captures the Stray Cats, The Alarm, The Fixx, Squeeze and Cancer Survivors Trek up Mount Everest as part of Love Hope Strength’s International Fight Against Cancer
August 28, 2008, Denver and New York City- Love Hope Strength, an international foundation dedicated to fighting cancer with existing resources in countries around the world, announced today that the 90-minute documentary Everest Rocks will premiere on Palladia, MTV Networks’ high-definition music network, on Sunday, September 7 at 10:00 p.m. and air throughout the month.
The documentary chronicles the historic efforts of 38 musicians, cancer survivors and mountaineers as they hike to 18,536 feet up the face of Mt Everest. The show, which features musical performances at the villages along this two week journey, culminates with the world’s highest musical performance recorded on land*. In addition to raising awareness about cancer around the globe and serving as an example of people’s ability to climb back from cancer, the expedition raised funds that resulted in Nepal’s first internal radiation and mammography machines.
Shot by renown director and producer Alex Colletti, the voyage was lead by artists such as Cy Curnin of The Fixx, Slim Jim Phantom of the Stray Cats and LHS co-founders and cancer survivors, Mike Peters of the Alarm and James Chippendale, President of CSI Entertainment Insurance, one of the country’s largest entertainment and sports insurance brokers. Also leading the trek was Alan Hobson and Sean Swarner, both cancer survivors and Everest Summiteers. In addition to capturing the incredible views of the world’s highest concert, the documentary highlights personal moments from inside care facilities and Nepalese villages along the way. The trek gained international notoriety and lead to an outpouring of support from millions throughout the world.
“This is a story about 38 people that took time to improve cancer care in Nepal and increase cancer awareness globally” said Shannon Foley, Executive Director of the Love Hope Strength Foundation. The survivors and musicians endured altitude sickness and stomach viruses as they made the 14-day trek by foot through snowstorms, to arrive at the concert site. “This documentary captures the journey of these survivors and musicians in way that will touch anyone who has ever been affected by cancer.”
Everest Rocks was the first in a series of international concerts and pilgrimages focused on raising cancer awareness and providing material support for local cancer care. On the next voyage, the Love Hope Strength Foundation will be organizing a trek of 80 musicians and cancer survivors up the Inca trail to the ancient ruins of Machu Picchu, Peru. All proceeds will go to benefit cancer care centers in Peru in conjunction with ALINEN, a Peruvian organization dedicated to fighting cancer through education and care. More information is available at PeruRocks.org.
About the Love Hope Strength Foundation
Love Hope Strength Foundation (LHSF) is an international charity with chapters in the US, UK and Australia. Founded by leukemia survivors Mike Peters of the Welsh rock band the Alarm and President of CSI Entertainment James Chippendale, who is a bone marrow transplant recipient, LHS has the goal of using musical venues to raise awareness and provide all cancer patients with the same opportunities that they had, including access to information, quality cancer treatment and the best medication available. www.LoveHopeStrength.org
About Palladia
MTV Networks’ high-definition music channel, launched in January 2006 and features original music based programming for a variety of music genres, including hip hop, rock, country, pop, reggaeton, soul and more, as well as HDTV acquisitions and original content from MTV Networks Music Group’s MTV, VH1, and CMT family of services. The channel has grown to 12 million households and is available on major U.S. carriers including Comcast, Time Warner Cable, Cox, Charter, Dish, DIRECTV, Verizon FiOS and AT&T u-Verse.
*The record has since been broken, but at the time, the effort was legitimized by the Guinness Book of World Records.
